While working with Closer from London I had the chance to work on a huge projection mapping project for Christmas 2024. The Flagship store of LVMH in the 5th Avenue NYC needed some festive visuals and I was part of the motion team delivering it. My main task was developing a snow world and a gigantic carussel that would be projected onto the fassade. Besides that I was preparing all the animal walkcycles that would later be implemented by the compositing team. This was a fun one, but also quite challenging.
Title: "LVMH - 5th Avenue"
Role: 3D Design & Development
Production: Closer Ltd, London
Creative Direction: Adam Aftanas, Marie Larsen
Type: Client Work
Client: LVMH
Year: 2024
Animal walkcycles
One of my tasks was lighting, shading and rendering all the animal walkcycles. In the end we rendered them without background (Alpha passes) to be placed and animated along their paths in After Effects.
Snow Scenes RND
Here are a few images and animations from the development phase of the snow scenes We later approached this by splitting the snow piles and particle simulations up into separate elements and layers to be composited onto the building geometry. Most of the work was done using Cinema 4D and Redshift.
Carousel RND
The carousel was especially fun to work on, since I had to come up with all kinds of lighting patterns for the blinking lamps. We later combined a bunch of them into the final animation. i also did lighting shading and rendering on this one.